BriefCam Puts Video Analytics Innovations on Display at ISC West

admincamera, security, Video

LAS VEGAS — BriefCam is showcasing its video analytics platform and flexible deployment architecture options in booth #13115 here at ISC West 2022.

BriefCam says the latest version of its software reinforces the company’s commitment to enabling people, companies and communities to unlock the value of video surveillance content, by delivering accurate, flexible, and comprehensive video analytics.

By visualizing foot traffic patterns, bottlenecks, queues and crowding trends, demographic data, and staff and customer engagement stats, the company says its technology can help retailers, hospitality providers, and others with their operational and customer engagement efficiencies across the enterprise and dispersed locations, above and beyond traditional safety and security use cases for video analytics.

Visitors to the booth can experience BriefCam’s product innovation and improvements to analytics performance, accuracy, user experience, and ease-of-use.

In addition to demonstrating its full platform and video analysis solutions, BriefCam is display the many ways its software can empower end users to enhance operational efficiency and customer experiences.

Visitors to the booth are experiencing the power of real-time video analysis and video data visualization — through live dashboards in the RESEARCH module, BriefCam is tracking unique and total booth visitor traffic, identifying trends and hotspots in the booth space, and more.

BriefCam’s VP Strategy & Alliances Gili Rom will present a session entitled, “Video Content Analytics: The Secret to Enhanced Operations & Customer Experiences,” tomorrow (Thursday) at 2:15 PM in Venetian 302, Level 1.

This one-hour session will explore ways that decision-makers in hospitality, retail and other customer-facing industries can improve operations and customer experiences through video content analytics, extending the value of their existing video surveillance infrastructure.

Rom will demonstrate how businesses can leverage both new and existing technologies to derive the data necessary to deliver personalized, proactive customer engagement, including the impact of the COVID-19 pandemic in accelerating this change in customer expectations of in-person experiences.

The company suggests ISC West guests interested in extending the value of their video surveillance infrastructure to enable operational efficiency and improved customer experience across the business should attend.

“Most retail and hospitality organizations use video surveillance for security, but are not taking full advantage of the technology’s potential in other areas,” says Rom. “At the same time, business leaders recognize that they need to make fundamental changes to their customer experience approach to stay competitive yet lack concrete data to make it happen. This discussion will further highlight how video content analytics can provide data intelligence for understanding customer journeys, identifying inefficiencies, and developing solutions that drive customer experience, loyalty, sales, and revenue.”

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