New IDIS Dynamic Privacy Masking Offers ‘De-Identifying’ Tools

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COPPELL, Texas — IDIS has released its Dynamic Privacy Masking (IDPM) solution, which the company bills as a quick and efficient privacy tool provided free of charge to its users.

IDPM is an alternative to the previously labor-intensive, and at times prohibitively expensive, problem of obscuring or “de-identifying” persons in surveillance footage. The tool is applicable for obscuring subjects who are incidental, irrelevant or protected by law when footage is to be reviewed by, shared with or provided to a third party, such as for evidence in a legal proceeding.

Laws and regulations governing privacy throughout North America increasingly allow for various types and levels of access to surveillance footage, IDIS states in an announcement. Moreover, last year the European Union’s GDPR provisions granted rights to any person captured by video surveillance camera to access a copy of their personal recorded data.

Video surveillance is further regularly reviewed in law enforcement, legal and court proceedings; as part of campus investigations and disciplinary actions; or released to the media and public by public and private entities alike to confirm or explain events.

This increases the need — and, at times, legal requirement — to ethically protect the identities of unrelated or protected individuals (such as minors) featured in the recorded video. Meeting these requirements, especially for small to medium businesses, can be cumbersome and involve additional expense, unbudgeted and/or better utilized elsewhere.

Helping meet these demands, IDPM’s anonymization and obscuring features are now available from the IDIS Partners Portal as a direct download without cost. Using the software, authorized system users can blur sensitives areas and dynamically de-identify faces, vehicles, etc.

Notably, IDPM does this automatically for the duration of the clip, even as the object or person moves around the scene, according to the company. Users can then quickly save masked video as clips or project files via the IDIS Clip Player, which preserves the integrity of the footage.

Importantly, masking can be easily removed later by the authorized user, should that become necessary in the course of an investigation or proceeding, IDIS states. Users also have options to set passwords and expiration dates, and to control who can access and play video files.

The integrity of recorded video is assured throughout this process with IDIS Chained Fingerprint technology, which extracts distinctive features of recorded video data to create fingerprints for each frame and then embeds each fingerprint into the data of the next frame, connecting each frame together with the next like a blockchain.

A demonstration of the privacy masking tool can be viewed in the video below:

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