EARTH CITY, Mo. — Interface Security Systems, a leading managed services provider, announces it has entered into a strategic partnership with Ignite Prism, a developer of Cloud-based business intelligence solutions.
As part of this partnership, Interface will have exclusive rights to Ignite Prism’s video analytics technology in North America.
With the Ignite Prism video analytics solution, retailers or any consumer-facing business can use the data gathered by their existing surveillance cameras to derive actionable business intelligence and enhance customer experience. Through intuitive dashboards and robust analytics, the solution is said to enable businesses to monitor policy compliance, refine store design, and improve marketing, merchandising and operations.
The video analytics solution gives retailers actionable insights into their operations to align resources with customer behavior. The platform analyzes queues, dwell time and occupancy data for each area and location. Retailers can make informed decisions about product placement, store layout, and analyze the performance and effectiveness of marketing campaigns and promotions, according to the announcement.
“With a proven track record of successful implementation for some of the leading retail brands around the world, Ignite Prism’s video analytics solution is a powerful addition and natural extension of Interface’s existing retail solution bundle that includes business security, managed network and UCaaS,” says Michael Shaw, CEO, Interface Security Systems.
“We are excited to partner with Interface, and together, we look forward to helping businesses unlock actionable insights using our innovative platform,” says Fir Geenen, CEO of Ignite Prism. “Our Cloud service transforms virtually any video camera into an insightful merchandising, auditing, and business intelligence tool.”
In a related announcement, Interface has appointed Will Kelso as vice president of business intelligence sales.
“Our partnership with Ignite Prism is integral to our product evolution and long-term growth plan, and Will is the right person to lead this important initiative,” adds Brent Duncan, president and COO at Interface Security Systems. “In his new role, he will be tasked with building a sales team and leading the go-to-market strategy for Interface’s portfolio of business intelligence solutions.”
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