Pimloc, Rhombus Enter into Beneficial Partnership

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LONDON and SACRAMENTO, Calif.—Pimloc, a developer of AI video privacy and analytics solutions, has announced it has partnered with Rhombus, the Sacramento-based provider of enterprise cloud-managed video security systems.

The partnership enables the integration of Pimloc’s API-based video redaction solution, Secure Redact, into Rhombus video management systems (VMS) to ensure all personally identifying information (PII) is removed from captured or live video.

“The public debate on video surveillance has been heated on all sides: ‘freedom’ on one side versus ‘security’ on the other. Obviously, both are absolutely fundamental to Americans’ livelihoods, and now thanks to the responsible and intelligent use of technology, we can have both,” states Simon Randall, CEO, Pimloc.

“Video is one of the most valuable tools we have to keep our streets safe and its analytical capabilities are invaluable to business life. Rhombus is at the top of the league when it comes to smart camera security. Their software is second to none and the team truly understands how to help governments and organizations streamline operations to enhance security. We’re excited to be working with them to further support enterprises, starting with the healthcare, retail and manufacturing industries, and enable these sectors to improve security, reduce fraud and enhance business processes, while safeguarding people’s fundamental right to privacy.”

Pimloc, Rhombus Alliance Represents New Era of Security

Both companies boast the newly announced partnership signals a new standard for security and data privacy in the U.S., enabling enterprises to protect people and businesses without compromising personal data privacy. With Rhombus’ technology used in over 20,000 locations by more than 1,500 customers, Pimloc says that it can expand its U.S. footprint to some of the largest organizations in the U.S.

According to Pimloc and Rhombus, video surveillance is the top physical security solution used by U.S. enterprise organizations: 98% of security professionals deploy it and it is rated as the most critical tool in today’s physical security strategy. However, managing the privacy of personal data captured on security cameras is complex. In the absence of a comprehensive federal law on data privacy, businesses must navigate a patchwork of state data privacy laws enacted on both the federal and state level. Alongside legislative requirements, there is mounting pressure from consumers and advocacy groups, such as the Consumer Federation of America, for personal data to stay protected and private.

Pimloc says that when its platform is integrated with the Rhombus VMS platform, it can help manage these challenges by automatically blurring all PII across video data at scale. The automated SaaS solution anonymizes nearly 300 times faster than traditional video editing solutions, helping organizations save valuable time and resources. Enterprise leaders can improve security and operations with a comprehensive, cloud-managed video security system and be confident that they are meeting data privacy legislation.

Citing the 2023 State of Modern Physical Security Report, conducted by Rhombus in November 2022, 97.8% of survey respondents report using video surveillance and 48% ranked it as the most important of solutions.

“Data security and privacy is a high priority for many companies. Organizations must prioritize safe data management to build employee and consumer confidence in video security and reassure the public that it does not encroach on their privacy,” adds Garrett Larsson, co-founder and CEO of Rhombus.

“That’s why we partnered with Pimloc. By combining their industry leading Secure Redact platform with our smart video systems, we are empowering organizations to improve security, enhance operational efficiency and keep individuals’ faces and personal information confidential.”

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