Vivotek Unveils Rebranding Campaign

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SAN JOSE, Calif. — Vivotek, a global leading IP surveillance solution provider, unveils its new branding in its transformation towards the IoT age, including logo, brand identity and a new brand ethos under the slogan “We Get The Picture,” an announcement states.

“When we say, ‘We Get The Picture’, it means to understand the whole situation in a prompt manner, and to always be a step ahead to deliver the solutions demanded by our end-users,” explains David Liu, president of Vivotek USA. “During the rebrand journey, we discovered that the way we have done business for the last two decades, with outstanding service and business integrity, has profoundly shaped who we are today. Our new positioning and look redefine our role in the next era of IoT, but more importantly, deliver the clear message to our customers and partners that they can trust and stand side-by-side with Vivotek.”

The rebrand is said to mark Vivotek’s commitment to its clients, enabling the company to take a more holistic approach and provide leading technology and intelligent insights. The new brand identity reveals its new style with a modern, user-centered and digital-friendly design.

Founded in 2000, Vivotek established its headquarters in Taiwan and has concentrated on IP surveillance since inception. It has been highly attuned to advancements in Internet and surveillance in recent history, according to the company.

In both continuing its tradition of research, development and user focus, and moving towards to the IoT, Vivotek says it will remain competitive, continue to drive growth and sustain meaningful and creative long-term relationships with its partners.

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